New family style Harissa - chefshop.com/enews
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Homemade Harissa
It's all in the family… it's the best
Don’t be a Doubting Thomas, this family recipe for Harissa, is the The Bees' Knees. Mehdi’s quest to bring what his mom, Fouzia, made at home when he was growing up to us in a jar has been a three year race against the clock. It was no piece of cake to make!
When you read the story Ninona (Mehdi’s wife) wrote (with him) you will see that it almost didn’t get made. At times, Mehdi felt he had Bit Off More Than He Could Chew. But he didn’t Cry Over Spilled Milk, and in the process found that Blood is Thicker Than Water. And as the family rallied, so did the Villa Jerada Harissa.
Bringing a family recipe to production with great success is like a Blue Moon! As you will read, Mehdi never Counted His Chickens Before They Hatched, and continued to work away at the process and the ingredients, Going for Broke, till he got it just right!
Going the Extra Mile is truly evident as soon as you take a spoonful. Just because it’s red in color, don’t think it’s hot. It’s got some spark, but it’s more like flavor captured that then moves out to make a dish dance. It has so much going for it!
Not to beat around the bush, To make a long story short (you can read the story one here) this Harissa Hit’s the Nail on the Head! We are cutting to the Chase, actions speak louder than words and Mehdi’s actions bring us the best of his home (Seattle) and his culture (Morocco) squeezed into one jar! (It’s The Best of Both Worlds :))
Shop now to taste home cooking!
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Umbrian Truffle oil
The real deal from Etruria!
Truffle oil was all the rage in the 90's, quickly followed by pure hatred from so many others. Overuse was the biggest complaint! With lack of restrained use, truffle "flavor" was in everything. Overused flavor lacking any subtly.
Since then, there has been an effort to get truffle flavor into dishes without the "ketchup" approach. Unfortunately, many versions of truffle products involve a chemical version that has an overwhelming, over-smell to fake out the nostrils.
For sure if you want real truffle and real truffle flavor, ideally you are harvesting them yourself. Barring this, finding other options are both expensive and can be tricky.
But when you desire truffles and can't have freshly harvested ones, this trompe l'oeil is a good substitute.
Made with Giuseppe's own olive oil, combined by a local artist using real truffles and truffle oil, makes for a practical and relatively inexpensive solution to a freshly picked truffle. And you should plan on using this truffle oil differently than you would a shaved truffle.
Added to soup, as a drizzling to a pasta dish this oil will add flavor and the nuances you are looking for.
Quality, real truffle oil can be difficult to find amongst all the others. Bringing Giuseppe's Umbrian home cooking to your kitchen is what Etruria's products are all about.
Shop now for Black Truffle Oil!
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Organic Stone Cut Oatmeal
From Scotland and Back-in-Stock!
By the time you see this email, your oatmeal is so close to us, we can feel it. Once it's unloaded we will ship out all of the pre-orders! This fabulous now back-in-stock oatmeal is an oatmeal lover's dream!
It's one of those foods that, once you have it, you slap your forehead (like a PhD student) and exclaim, "I get it!" This is one of those "whole" foods that, if you love it, there is no substitute. I had this reinforced the other day at the market when one of our great (local) customers, chatting in-line, asked "when is it coming?" And that he was down to the last cup … he thanked us for giving him our last sample bag so he could "survive" until now.
So, for those of you who are waiting, it's back!
Oatmeal Superfood
It's what's for breakfast!
Every list of “super foods” has oats near the top. You’ve seen the commercials - eating oats is known to lower cholesterol and improve cardiovascular health. Oats are an excellent source of fiber. They even help stabilize blood sugar - at any time of day.
The unusual flavor and texture of these amazing oats may be attributed to the final drying process, carried out in the old fashioned 'flat kiln', which is believed to be the only one of its kind used in Britain today. The oats are dried in the kiln for four hours, during which time they’re turned twice by hand shovel. It is this very specialized process, perfected by the miller, which makes the flavor and texture unique.
The distinct oat grains are then stone-cut into small pieces - smaller than Irish "steel cut" oats - thus the name “pinhead.” Unlike “old-fashioned” oatmeal, they’re not steamed and rolled flat.
As part of a low fat diet, oatmeal can help reduce cholesterol levels, and it is a natural food and contains NO additives, preservatives or colorings.
Shop now for Organic Pinhead Scottish Oats!
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Saffron
Flown in from Casablanca as needed, this just may be the freshest saffron you can find!
Copper River King!
Only about 30 to 45k King Salmon are harvested compared to the harvest of the Sockeye of 1 million! Limited to just 12 to 24 hours per week of fishing the Copper River Salmon.
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| Cooking Class! Booking June Classes Now |
Cooking Classes with Chef Lesa - Authentic Turkish Table Cooking Class
The cookbooks of the era reveal Ottoman court culture to have been as food obsessed as the most passionate modern foodies. Savor recipes from the kitchens of Topkapai palace as we discuss this rich history of this ancient cuisine, and re-live Lesa's recent culinary trip to Istanbul. Together we’ll enjoy Mastabe (Yogurt with Chard), Pirinc Corbasi (Rice Soup with Saffron and Rosewater), Kisir (Cracked Wheat Salad), Salma Asi (Lamb with Chickpeas) and Cevizli Tel Kadayif (Walnut Pastry).
You will enjoy the foods created in class, plus appetizers, wine and lots of good conversation.
Visit the store everyday!
You can try the new Harissa and compare it our other favorite Harissas! What a great way to taste the differences of how this condiment can be!
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DESIGN: JODI LUBY & COMPANY, INC. NEW YORK CITY, NY; EMAIL STRATEGY: CRM Group USA, SEATTLE, WA
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